ACTIV BOX | REBRANDING

Activ BOX, Activ SHOP AND Sandra Malitowska’s personal brand – clinical and sports nutritionist – is a group of interconnected brands connected with dietetics and nutrition. Before our small graphic revolution, under the name ActiV BoX there was both a catering and a shop offering healthy products.

We proposed splitting these two activities into two separate brands in order to better reach specific consumers of given products or services. Thus, a new brand was created under the name Activ SHOP. By creating new logotypes we wanted to refresh and slightly modernise the image of the company. We did not deviate too far from the already functioning logo, because we realised that it is already recognisable in our local market.

For the signet, we opted for interconnecting elements so that it was clear that the brands were connected. The result is a fresh-looking visual identity!