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MEAT UP | KAUFLAND POLAND

MEAT UP | KAUFLAND POLAND

We present our next concept prepared for Kaufland Poland. It is a real meat stand – with a smokehouse, grill and spit!

First, we developed a new layout for the ergonomics of the facility. We took the customer’s shopping path into account and based on this we created an effective display area. We also took into account the optimisation and logistics of the retailer’s work.

Our graphic team developed the stand branding. We introduced elements that refer to a traditional smokehouse, with black being the leading colour. The whole was complemented by steel elements and black glass elements which introduced an austere character. We also decided to refer to embers and smoke, so we used red LED light and corrugated plexiglass.

And where did the name come from? MEAT UP originated from meet up, as a reference to a meeting place.

Info
Investor

Kaufland Poland

Place

Poland

Category

Architecture

Date

January 2022


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