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Zakład masarski Więcek, Miasteczko Śląskie

Zakład masarski Więcek, Miasteczko Śląskie

Creating a store in Miasteczko Śląskie for the butcher’s shop Zakład Masarski Więcek was a pleasure.

The comprehensive realization included conceptional works, construction works and investor supervision over each stage. As a leading theme, we used a grid that recurs on the walls or refrigerated counters. The design of the arrangement was thoroughgoing and embraced every detail from the proprietary handrail in the door to the selection of lighting or the right tile for each store zone.

Bearing in mind the location of the store, we put on the wallpaper “Speak our vernacular!”, Which is a bow for the tradition of the Silesian vernacular. There are also passwords on the wallpaper that referring to the company’s mission and its products. We can not forget about the elements that gave brightness! Illuminated advertisement with logotype visible from the entrance or illuminated animals.

In the store dominate two colors of lemon-yellow Illuminating and gray Ultimate Gray, which were selected colors of 2021 by the Pantone Institute.


Zakład masarski Więcek


Miasteczko Śląskie


Architektura, Visual Marketing


March 2021

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